Bébé Fox
Brand Clarity & Spirit-Led Strategy
Often clarity is difficult when entrepreneurs are immersed. JAC’s call was to help the brand reflect a calling — inviting families to grow together toward the cross through every word and experience. In a time when clarity felt elusive and tasks were overwhelming, JAC stepped in with intentional prayer, strategic storytelling, and a structured digital flow that honors both mission and ministry.
Copy That Reflects Mission
Bébé Fox’s brand needed messaging to express heart: helping families move together toward God. JAC’s work centered on shaping copy that resonates with this deep purpose, elevating Bébé Fox from a Christian clothing line into a catalytic voice for intentional faith-family engagement. Every section of the site was crafted to capture Efya’s vision of a brand that points visitors to Scripture and spiritual reflection.
“I realized this calling was … about being intentional in drawing the hearts of moms and their families to God.”
Incorporating God Into Every Step
The process was rooted in prayer and spiritual alignment. Before strategy meetings even began, JAC provided scriptures and prayer prompts so Efya could prepare her heart and center her vision with God’s guidance. These moments of discernment shaped every decision — enabling clarity where Efya once felt stuck and ushering peace into a process that might otherwise have felt overwhelming.
“This was the first time I was reminded that each aspect of my business can invite God into it. I felt a sense of peace ...”
Wireframe & Flow That Supports Both Story + Experience
The Bébé Fox website’s structure was intentionally designed to minister as much as it informs. By starting with Scripture and integrating features like the “Dig Deeper” section that encourage spiritual engagement, the site becomes a tool for discipleship. The strategic layout supports the message, inviting visitors to connect with God’s Word and Bébé Fox’s story at every turn.
“My intention was for the Holy Spirit to touch visitors’ hearts when they enter the site… I believe our copy and wireframe accomplish just that.”
